Brighton families could save millions on uniforms this September with new pre-loved platform

Life is expensive right now. Back-to-school costs are expected to hit over £5 million in Brighton & Hove this September, with nearly £1 million spent on full kits for Reception and Year 7 new-starters alone. Many families face a squeeze, and much of the uniform bought will only be worn for a few months.

Meanwhile, the city is discarding around 756 kilos of polyester-rich school wear each year – roughly the weight of 266 Brighton deckchairs.

A new campaign from local not-for-profit Smarter Uniforms is aiming to change that. Their five-week ‘Stop. Swap. Save.’ initiative encourages families to buy and sell pre-loved uniforms through their online marketplace, reducing waste and easing household budgets.

According to Anna McDevitt, service manager at Smarter Uniforms, if every pupil bought a new sweatshirt this September, the combined stack would cover a whopping eighty percent of the Amex Stadium pitch and rise nearly twice the height of the i360. In other words, that’s a lot of uniforms.

“Uniform costs are putting unnecessary strain on families,” McDevitt said, adding that the current system isn’t sustainable – for wallets or the planet.

It’s easy to get involved with the project and start rehoming uniforms ahead of the new term, too. Families can buy or sell pre-loved school uniforms on the online marketplace, schools can help by collecting donations from pupils and everyone can spread the word, helping the city to reduce waste and save money.

smarteruniforms.org