new vegan kebab shop opens its doors

We told you a while back that London-based independent restaurant chain What the Pitta was venturing out of the big smoke to land in Brighton. Well, the opening date came around pretty quickly! To celebrate their arrival in our city, they gave away 100 free doners to the first 100 people through the door on Friday 16th November. And the queues were pretty big as hungry Brightonians tried to get their hands on a tasty vegan kebab for free. If you weren’t lucky enough to scoop the freebie, read on to find out what they’re all about. (They’ll be on Deliveroo, too.)

Brighton is pretty big on meat-free menus already, with local vegan masters Beelzebab leading the way when it comes to vegan doner kebabs with their residency at the Hope & Ruin (not to mention their Beelzeburger kitchen at The East Street Tap – how do they get their slaw so good!?). But we’re still excited that we’re getting our very own stand-alone vegan kebab shop. So What the Pitta is this all about, we hear you ask?

Their vegan kebabs are tasty and unique, made from non-GMO soya pieces marinated in their secret special blend of spices. We’re intrigued! We love that their bread is made on site each day in front of our very eyes, too, then stuffed full with their homemade hummus, tzatziki, fresh salads and chill sauce – all of our BOTI favourites.


British-Turkish friends Cem Yildiz and Rojdan Gul have been doing their thing for two years, launching their first shop in Shoreditch in 2016. Welcome to East Street, lads, we can’t wait to have a cleaner kebab stop on the way home. Get in line and head to their opening on Friday 16th November to be the first to get your lips around their vegan doner kebabs, doner chop boxes and couscous salad. Yum!

What The Pitta, 14 East Street, Brighton, BN1 1HP


Photo credit: Ashur Stanley